Master of Growth Certification

Growth hacking is a term used to describe the use of creative, low-cost, and innovative methods to grow a business or product quickly. These methods often involve using data and technology to identify and target new customers or users, and then testing and iterating different approaches to see what works best. Growth hacking is a relatively new concept and is often associated with startups and small businesses that are looking for ways to grow quickly on a limited budget.

Complex, rapidly changing and highly specialized. This is the world we’re operating in at the moment. Marketing, product development and innovation are becoming more and more challenging for business leaders. Customer journeys are becoming more complex. The number of available and necessary tools for managing marketing, product, activation, and retention is growing exponentially. How do you maintain the helicopter overview in this ocean of tools and processes? And more importantly, how do you keep focusing on what you need to be focusing on?

Growth and the continuous creation of value consist of two important phases: the Idea Phase and the Growth Phase. Design Thinking and Growth Hacking are the methods you use to achieve scalable growth in the specific phases of this growth cycle.